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During the time I worked with Joe Goodwin, I found him to be a person of diverse talents. We both worked in a highly complex environment, one that generally takes several months to truly grasp. Joe was able to adapt to these complexities faster than I have ever seen before or since. I observed two distinct reasons for this: One is that he is intelligent and possesses a very comprehensive knowledge of marketing, printing and information technology. The other, and perhaps more significant reason is that he simply puts in the effort required to learn quickly. I would estimate that he worked an average of 11 - 12 hours per day for the first month or two that I worked with him. I have never seen anyone with such energy and determination. I highly recommend him