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29 Jul

Where to Begin? Which Networks Matter?

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The Big Ones

There are a lot of social networks out there. But don’t worry… most of these are not going to be essential to your organization. 

Let’s Start with the Big ones!

 

 

 

Fresh Networks

What's Facebook?

We're guessing you know about Facebook as a personal user, a fan of other businesses, or just someone who saw the Social Network movie.  Regardless, here are some things you should know about Facebook as a marketing platform for your organization.

  • Who's on it? Almost 750 million people!  And most likely many of your customers and prospects. Facebook’s user profile cuts across ages, races, and locations making it the best known and most used social network in the world.
  • What do they do there?  Facebook makes it easy for people to share their experiences through short posts, photos, videos and by “Liking” and sharing interesting content they discover online.
  • Why you should care:  The sheer volume of Facebook usage makes it important to know about, but more importantly, people are doing more than connecting with friends. Close to half of Facebook’s users are connecting with businesses and non-profits and sharing the news, deals, and other content from those organizations.

Facebook is a trademark of Facebook, Inc

What's Twitter?

It's not just for celebrity banter!  Since its launch, Twitter has evolved into a great tool for small businesses to communicate directly with customers, demonstrate thought leadership, get feedback, and provide support.

  • Who's on it? Twitter is ranked as one of the 10 most visited websites and enables all types of people to share and consume information they find interesting.
  • What do they do there? Twitter users post news, articles, promotions,  and jokes all in 140 character chunks. By “following” someone on Twitter you can see all of their posts and easily share them with the people who “follow” you.  For many, Twitter is a great source of real-time news and insights about the things that matter most to them.
  • Why you should care:  Twitter gives your organization a voice and is another fast and easy way to share messages and get feedback from your customers, members, and prospects in real time.  And because it is so easy for messages to spread quickly, Twitter can bring you to new audiences that you might not be able to find through traditional marketing like tv, newspapers, and radio.

What's Linkedin?

Since its inception in the living room of co-founder Reid Hoffman in 2002, LinkedIn has built the world’s largest professional network on the Internet with more than 100 million members in over 200 countries and territories.

  • Who's on it?  LinkedIn is the most widely used social network for connecting people professionally (e.g., based on their business profile, not their personal life) and is a social media home base for lots of B2B organizations.
  • What do they do there?  LinkedIn users create professional connections based on their interests and experience, often participating in group discussions and answering questions relating to their industry or areas of expertise.  They also stay on top of and share relevant industry news.
  • Why you should care:  LinkedIn is a great way to create professional connections that can give you ideas and advice for running your business and to help spread the word about the value you are providing to your customers.

Three More Social Networks You Might Have Heard Of

  • Yelp:  A ratings and reviews site that connects consumers with local stores, restaurants, and entertainment options.
  • Foursquare:  A location-based social network that enables people to “check-in” at businesses and share that information with their friends.
  • Groupon:  A group buying network that provides people with offers for discounted products and services as long as enough people agree to buy them.

Don't worry, we'll talk more about these networks in other chapters.

Choosing the Right Networks

With all of the choices available to you, and not much time to take advantage of them, it's important to choose the right network or networks to support your goals.

While there is no one-size-fits-all answer, most small organizations start with Facebook because it's flexible, your customers are likely to be on it, and the pace of activity is more manageable.

Not sure if your customers are going social?

  • Send out a survey via email asking which social networks they are on
  • Ask in the course of other conversations
  • Get started and see what happens! (experimentation and social media marketing go hand in hand)

Ready to start building a presence?  Choose a network for step by step instructions on how to get started and successful.

 

What's Facebook?

 

We're guessing you know about Facebook as a personal user, a fan of other businesses, or just someone who saw the Social Network movie.  Regardless, here are some things you should know about Facebook as a marketing platform for your organization.

 

Who's on it? Almost 750 million people!  And most likely many of your customers and prospects. Facebook’s user profile cuts across ages, races, and locations making it the best known and most used social network in the world.

 

What do they do there?  Facebook makes it easy for people to share their experiences through short posts, photos, videos and by “Liking” and sharing interesting content they discover online.

 

Why you should care:  The sheer volume of Facebook usage makes it important to know about, but more importantly, people are doing more than connecting with friends. Close to half of Facebook’s users are connecting with businesses and non-profits and sharing the news, deals, and other content from those organizations

What's Twitter?

 

It's not just for celebrity banter!  Since its launch, Twitter has evolved into a great tool for small businesses to communicate directly with customers, demonstrate thought leadership, get feedback, and provide support.

 

Who's on it? Twitter is ranked as one of the 10 most visited websites and enables all types of people to share and consume information they find interesting.

 

What do they do there? Twitter users post news, articles, promotions,  and jokes all in 140 character chunks. By “following” someone on Twitter you can see all of their posts and easily share them with the people who “follow” you.  For many, Twitter is a great source of real-time news and insights about the things that matter most to them.

 

Why you should care:  Twitter gives your organization a voice and is another fast and easy way to share messages and get feedback from your customers, members, and prospects in real time.  And because it is so easy for messages to spread quickly, Twitter can bring you to new audiences that you might not be able to find through traditional marketing like tv, newspapers, and radio.

 

Last modified on Sunday, 29 July 2012 22:19
Joseph Goodwin - Marketing Director

Joseph Goodwin - Marketing Director

For the last 15 years, Joseph has been involved with various digital marketing campaigns ranging from email, web development, SEO/PPC and systems integration. As well, consulted for several startups in business or management development.

During that time has also received three degrees. Two from Arizona State University in Marketing & Graphic Information Technology and just recently received an MBA from Florida Institute of Technology

"No! It can’t be done!" is not in his vocabulary!

Website: www.linkedin.com/in/jlgoodwin
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