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eCommerce Systems

Wednesday, 29 August 2012 01:43

 

Get your online business started today,
RCS Commerce makes it easy!

 

Red Comet Studios offers more than ecommerce web site development and hosting. At Red Comet Studios, we create a customized solution to meet all your ecommerce needs. From your own individualized design to set up of your merchant account to search engine marketing, we'll be there to guide you to successful sales and conversion.

      • Graphic Design Services
      • Shopping Cart Software
      • Secure eCommerce Hosting
      • Expert Consultation
      • Custom Solutions

The power to run your online business.

 

RCS commerce is an affordable ecommerce solution because it empowers you to:

      • Upload new products without HTML code knowledge
      • Change pricing on your products to accommodate specials and wholesale customers,
      • Create marketing newsletters to build customer loyalty and repeat business
      • Calculate shipping through integration with FedEx, UPS and USPS
      • Process credit card transactions securely
      • Manage your inventory, and more!

Industry-leading SEO & eMarketing.

 

Search Engine Optimization (SEO) is the cornerstone of RCS Commerce design architecture. Many RCS Commerce clients enjoy top search engine placement for hundreds of relevant search phrases, thanks to RCS Commerce's dynamic, search engine-friendly product catalog.

RCS Commerce empowers site administrators with the ability to optimize every page on a website. "Normal text" URLs and XHTML 1.0 compliant source code encourage high rankings in search engines such as Google™, Yahoo!, and MSN.

Powerful e-mail list management supports up to 64 e-mail lists. Store owners can sort and manage individual customer accounts, generate history reports, and even manage multiple newsletter templates – all within the same intuitive interface. RCS Commerce utilizes "best practices" to ensure your e-mail is not interpreted as spam.

Your very own graphic design

 

Everyone knows a website must look good to sell products. Red Comet Studios's Las Vegas based team of graphic designers have spent years honing their skills, developing attractive and successful websites. Each new design is a unique work – no two Red Comet Studios websites are alike; each reflects a client's unique identity and style.

Red Comet Studios doesn't believe in restricting a design to a template. RCS Commerce allows incredible graphical creativity, including support for Flash, PHP, and many other common web technologies. Your new site will be custom-tailored to meet your needs, empowering you to sell more easily through your website.

If you already have a website you like, that's not a problem! Red Comet Studios's designers can capture your site's design and seamlessly integrate it within RCS Commerce.

Published in eCommerce Systems

Marketing

Monday, 30 July 2012 04:20

The Purpose Behind:

To quote the American Marketing Association's definition, it is "an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders". If one dilutes all the verbosity and looks at it, marketing means "selling" a product. This is the prime purpose behind any kind of marketing. The "selling" is accelerated with the help of properly chalked out plans called marketing strategies.

Factors that Influence:

With "selling" as the ultimate goal, marketing strategies are influenced by two basic factors: first, acquisition of customers; second, retention of the acquired customers. So every other strategy that is laid out will focus on the above two. A Company has to work closely towards achieving these two to attain the desired cutting edge over its competitors. There are also a few other objectives like creating awareness (informational and educational) about the product, brand-building and accelerating sales.

Traditional Marketing:

With the world changing at every nanosecond, marketing is also reeling under a whirlwind of change. New modes of marketing like e-marketing and online marketing have evolved. Yet traditional marketing still holds sway with many corporates. Traditional marketing operates based on the following strategies.

The Four Ps- Worship them:

The 'Four Ps' or the 'marketing mix' is a cliché with every marketer. Formulated by Jerome McCarthy, the 'Four Ps' refers to the four factors that a marketer has to consider before launching a product or offering a service. The marketing mix comprises of Product, Price, Promotion and Placement. In McCarthy's assessment, first and foremost comes the Product-its production and management; second, the process of fixing an affordable price; third, the promotion of the product which includes advertising, branding etc and finally fourth, the placement or distribution of the product, its retailing and the process by which it reaches the customer. All these four elements have to be decided and well planned before pitching into any product launch.

Segmentation- Categorize your audience:

In traditional marketing, the market is segmented into many subsets or segments depending on geographic, demographic, psycho graphic and behavioral variables. Each segment is homogenous and responds in a particular way to a particular marketing strategy. Small segments are considered as 'niche' markets or 'specialty' markets. A product is aimed at a particular segment and is launched only after thorough market research and consumer research on the segment. This assures the marketer that he is not bungee jumping but walking safely and securely on a well-laid road. Hence a product that is not needed by that particular segment is not produced. This deep analysis of the target segment is called 'depth segmentation'. While the study of the target customer's behavioral traits, nature, lifestyle etc is called 'Buyer's Profile'. With all these the marketer draws a marketing plan, which is fully geared to reach the target consumer.

Other aspects:

Traditional marketing, unlike New Marketing, is Company-focused and product-based. It intends only to increase the visibility of the Company and its brand. The message conveyed to the customer is Company-controlled and motivated unlike in new marketing, which is Consumer-focused and attuned to consumer's interests. The Company becomes the active participant while the consumer fades into the inactive and passive zone. A marketer, adopting the traditional method, will use his product's USP (Unique Selling Proposition) to market it. USP is that unique feature which is exclusive to a particular product from a particular brand. With less number of competitors, USP-marketing is a very novel method. But in today's world every other brand has all the features offered by its competitor. Hence the glamour of USP-marketing is fading away.

Advertising and Promotion:

Marketing plans and strategies finally end in advertising. For it is advertising which exposes the product to the world and places it in a platform for the target customer to view. It gives the product visibility and helps boosts its sales. Advertising, in general, can be classified into two trends: Above-the-line (ATL) and Below-the-line (BTL). ATL covers all the advertising done through media. BTL stands for all the promotions- public relations, sponsorships, merchandising etc. In traditional marketing mostly ATL is practiced. The following media are the ATL modes of advertising:

Print Medium: Newspapers, Magazines, Yellow Pages, Posters and Billboards.

TV & Radio: All kinds of TV and Radio spots

Other Communications: All kinds of mailers and leaflets

Traditional Marketing - Is it valid today?

When the world shifts gears and operates in a faster pace, it is advisable for us also to follow its lead and take up the trend. Traditional Marketing, say many market analysts, fails to work in today's world. The brand recall is very minimal as the customer is exposed to a variety of brands. Moreover, as every other brand is as good as its competitor, there is no particular reason for the consumer to opt for a particular brand. That's why today's marketer aims at 360-degree marketing - an all round marketing strategy covering all the available modes and aimed at constant brand recall. This is where online marketing offer a lot of hope for the marketer as the web reaches out to the prospective buyer in a fastest pace possible. With all these around, the question of whether traditional marketing is valid today rises.

Maybe one can nullify this question by a few well-grounded answers: Traditional Marketing is adjudged as the best method according to a national survey conducted in 2005 in the U.S. jointly by Harris Interactive and Public Relations Society of America. As per the survey, most of the general public, Fortune 1000 businessmen and Congressional Staffers voted the traditional method of marketing as the best method. Though the year 2005 belongs to a dead past now, the statement by the reputed marketer Mr. Wilson will put an end to doubting queries: " Traditional Marketing helps because people still view them".

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